Frameline40 Media Accreditation Policy


Frameline welcomes all journalists and media representatives to Frameline40: the San Francisco International LGBTQ Film Festival for its landmark showcase of lesbian, gay, bisexual, transgender, and queer cinema. The Festival runs from June 16 – 26 at the following five venues: the Castro Theatre, Roxie Theater, and Victoria Theatre in San Francisco; the Landmark Theatres Piedmont in Oakland; and the Rialto Cinemas® Elmwood in Berkeley.

Larsen Associates handles all Festival press accreditation and is the contact for any media questions. To be admitted to screenings, journalists and media representatives must be on Larsen Associates' media list. Those currently on the list need not send a letter requesting accreditation. If you are not on Larsen Associates' press list, you must have an email sent from your editor or producer that confirms your assignment to cover Frameline40 and indicates the proposed date(s) your coverage will appear in print, online, or on the air. After the Festival, we kindly request that you submit your Festival tear-sheet(s), either by mailing in your coverage or providing us with a link to your post or audio/video stream.

We cannot permit any press persons to enter public screenings unless they are on the Larsen Associates press list. Admission to Opening Night, Closing Night, and all special events is by invitation only. Due to the high demand for press tickets and the large number of sold-out events anticipated, we kindly request that you observe these guidelines:

For all Festival screenings, you may attend by emailing Larsen Associates 24 hours before the show you want to attend. Your written request must include the name of the film, screening play date, venue, and time. (Please bear in mind that the office is closed on the weekend—so if you want to attend Saturday, Sunday, or Monday screenings you must fax/email before noon on Friday.) You should arrive 15 minutes early and then locate the publicity representative who will check your name against the list. We will not admit anyone after the show has started—so please be on time. 

For Castro Theatre screenings that start before 4:00 p.m., you may bring a guest. For Castro screenings that start after 4:00 p.m., we are unable to admit guests. Due to the limited number of tickets available, we are unable to admit guests at the Roxie, Victoria, Piedmont, and Elmwood Theatre screenings. 

Any questions? Please contact: 

Larsen Associates
T: (415) 957-1205
F: (415) 957-1520